Supporting climate resilient farming
Supporting climate resilient farming
You’re Only as Big as Your Smallest Partner
Behind every delicious cup of NESCAFÉ® are farmers that bring your favorite coffee to life but it’s not always easy. We want to help farmers become more resilient in the face of climate change and related challenges. Particularly vulnerable are the hundred of thousands of smallholder farmers in NESCAFÉ® value chains that can play a big part in mitigating climate change. To help, we’ve created a program to support smallholder farmer resilience by training farmers to help them become more efficient, prosperous, resilient, and sustainable. Afterall, NESCAFÉ® didn’t get this big by overlooking the people who make it all possible.
Simple is brilliant
NESCAFÉ® fields programs help farmers gain the edge they need to flourish. In Honduras, we helped farmers dry their coffee beans using solar power. These solar driers cost almost nothing to operate and help farmers to produce better quality. Dry beans preserve their quality for longer, giving farmers more time to negotiate a better price and decide the best moment to sell. Thanks to solar driers, farmers in Honduras were able to get 10% higher prices, proving that even the simplest change can make a real difference.
Every crop counts
To succeed as a coffee farmer, it helps to grow more than just coffee. Over 200 NESCAFÉ® agronomists encourage farmers to diversify their farms with a technique called intercropping. Simply by planting different crops on the same parcel, farmers can improve soil quality, increase yields, control pests, and help to create more sources of income. With enhanced intercropping techniques, each crop can support the other, combining shade and organic soil content. Smart intercropping helps reduce the need for pesticides and enhances biodiversity. On a healthy farm, every plant counts and can help farmers grow bigger and better.
Doing well by doing good
Growing the great quality beans that make your perfect cup is only part of the battle for farmers. To succeed, farmers also need the skills to run their farms as a healthy business. NESCAFÉ® helps farmers access business knowledge that aims at instilling a spirit of agripreneurship. Prompting farmers to keep better records helps them to have a clear financial picture and to make smarter decisions on their farm. As productivity grows, farmers see the financial benefits of sustainable farming because doing good is good business.
Every cup of coffee can help make a difference
NESCAFÉ® wants to help make farmers more resilient with knowledge, tools and technology. By 2030, we aim to have more than 100,000 farmers in Mexico, Ivory Coast, Indonesia, Colombia, and Honduras enrolled in our smallholder resilience program. From learning more regenerative farming techniques to gaining better business knowledge, NESCAFÉ® believes that when farmers do well communities thrive.
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We believe everyone deserves a great cup of coffee - and that starts with making better choices for the world we live in. For us, that means using our global scale to make a real difference - and unlock the true power of coffee.
In New Zealand, all of our NESCAFÉ® Classic, NESCAFÉ® Gold and NESCAFÉ® Coffee Mixes are made from 100% responsibly sourced coffee beans. Our aim is to achieve this milestone globally by 2025.
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