Make choices taste better
Every little good choice makes what's in the cup taste better. Like us choosing to make these capsules from 100% recyclable aluminium. And you choosing to buy a box of NESCAFÉ® Farmers Origins, which supports our farmers and their communities. Every coffee bean that makes its way into a NESCAFÉ® Farmers Origin coffee capsule was grown respectfully. It's more than an initiative, a program, or a plan. It's our vision for thriving coffee communities and delicious coffee that impacts the planet in a good way. Want to learn more about Grown Respectfully? Read on...
Chapter Two: Here's to the makers
"From Colombia to Kenya and Java to Jamaica - it's the ones who make their living from the soil who know how to grow their coffee respectfully. When your whole crop depends on the climate, you care more. No one has to convince these farmers to make choices that protect their coffee and look after the planet. When you know that one day you'll hand your farm over to your sons and daughters, you care more about the kind of tomorrow you're creating. These farmers make choices that respect people - their communities - the next generation of coffee farmers."
We stand with the makers
We've worked with the ones who make choices taste better for over 80 years now. Because of our proximity and collaboration with the farmers across the world's coffee belt of origins, we get to join the dots. The good choices one farmer makes in Brazil to prevent deforestation can help the farmer across the world in Ethiopia do the same. When one farmer in India creates greater biodiversity by intercropping, the coffee grower in Guatemala stands to gain. Our role is to be a catalyst for sharing best practices between the hundreds of thousands of farmers we work with across 15 countries. Now that's a network of know-how that tastes better!
Great tasting coffee begins at its origins And the passionate NESCAFÉ® Farmers Origins growers make it taste even better.
Farmer training
We have a community of 300 NESCAFÉ® coffee-growing experts partnering with more than 700, 000 farmers around the world. It's about joining together to share best practices through training in business and advanced agricultural skills.
Securing farmers' incomes
Growing other crops alongside the coffee trees is a good idea for the coffee and a good idea for diversifying farmer income. Paying a good price for these coffees means there's money left over to invest in building up other income sources too.
Community empowerment
The farmers love coffee. We love coffee. That's why we're all in this together in the endless pursuit of finding new ways to make sure our farming communities are thriving and inspiring the next generation of coffee farmers.
Planting for tomorrow To ensure a future for coffee, farmers need healthy plants. That's why we're always putting our heads together with these farmers to find new ways of improving.
Growing big and strong
We now have eight new and improved varities of coffee plants - they yield a bigger crop and can defend themselves better against pests and diseases in the field.
Using less water
Some of these new coffee varieties need a lot less water. That means they can thrive in drier conditions where water is scarce.
Younger, healthier trees
Think of it as a renovation. The farms are more efficient when we join with the growers in planting new coffee trees. Those younger, healthier trees produce a lot more coffee - and it tastes better too.
And we want to capture all the <strong>freshness and goodness</strong> of these delicious coffees for you. That's why we use aluminium capsules - because it's the best material for protecting all that <strong>great taste born of many little good choice