Coffee producers enhance our product quality by being careful and considerate
Knowing when’s best to harvest
1
min
Because it involves selecting ripe coffee cherries, harvesting is essential to producing high-quality coffee and ensuring a truly exceptional cup.
Mai Thi Nhung
Find out how Nhung knows when’s the best time to pick the perfect coffee bean.
The perfect pick
Farmer Mai Thi Nhung knows her farm inside out. She keeps a close eye on her coffee cherries, watching as they change colour, grow and ripen. “If we pick ripe beans, the taste of coffee will be more delicious,” she says. She picks with great care, preserving the branches so that they bear fruit the following year.
A sense of place
Being outdoors makes Nhung happy. “What I like best is the sunny weather,” she smiles. But coffee isn't just her family’s major source of income, it's also her passion so she invests time and effort to stay abreast of new developments, innovations and techniques. She’s constantly looking to grow her knowledge, and her potential around coffee, “I am learning more about the taste and flavour of coffee all over the world,” she says, “Because maybe someday I will become the very best coffee blender.”
Responsibly Sourced Coffee is traceable to the farms – like Mai Thi Nhung's farm – or groups of farms where it is harvested from. It is then produced in accordance with our Responsible Sourcing Standard.
Better blends for a better world
Discover our diverse range of sustainable coffees to suite your taste.
Today’s community favourites
Discover some of the most enjoyed articles from across the site
