Fueling Progress One Cup At a Time

For many, coffee isn’t just a beloved drink, it’s an artform. NESCAFÉ^® wants to inspire the creative minds of aspiring young connoisseurs with the training to become professional baristas. Focusing on Latin American countries, training covers all aspects of running a coffee shop, from basic hygiene rules to machine maintenance, equipment layout, service standards and even etiquette. NESCAFÉ^® can help increase their coffee knowledge and help boost their business with new recipes and ideas. With the Nestlé Young Baristas program, NESCAFÉ^® can help fuel culture and creativity and help make the coffee world a little brighter.

Meet Comfort Dorkutso, a Cameroonian woman who is no stranger to hard work. To help her family, she had to leave school early to find a job. The only position available was as a door-to-door revenue collector, a difficult job. In 2013, Comfort noticed the Accra coffee vendors walking through a bustling crowd wearing bright red t-shirts and selling NESCAFÉ^® to stall owners, pedestrians and even drivers in traffic. She later learned that many of these sellers were independent small business owners and she wanted to do the same. Comfort now earns around 200 CHF per month, can afford to rent a small apartment on her own, and help her family. With NESCAFÉ^® as a business, Comfort’s dreams became a reality and hopefully will never stop growing.