A greater variety of plants attracts a greater number of insects that pollinate fields and support local wildlife. More shade means less need for herbicides and more leaves when shed, enrich the soil’s organic matter. It is widely known that trees capture carbon emissions, control soil erosion, recycle nutrients and protect watersheds. More crops can also mean more products to sell or feed local families and it all goes back to the farmers we work with.
Climate change, crop diseases, water shortage and people leaving farms for cities, all threaten the future of coffee. If we want to keep drinking it, we need to plan. That's why in 2010 we setup the NESCAFÉ Plan and we've been working towards positive change ever since.