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Regenerative Agriculture and NESCAFÉ® Coffee

If Beans Could Talk

3 mins read

Before your delicious cup of NESCAFÉ® was brewed from fresh roasted beans, it was a basket of raw green beans plucked from cherries of a tree halfway across the world.

Every day, tons of green coffee beans arrive at a NESCAFÉ® roasting facility, and every bean has its own story to tell.

NESCAFÉ® wants to make sure that story is all about sustainability because if beans could talk, we would want to hear everything they had to say. 

regenerative agriculture & coffee

Coffee to be proud of from farm-to-cup

In Australia, all of our NESCAFÉ® Blend 43, NESCAFÉ® Gold and NESCAFÉ® Coffee Mixes are made from 100% responsibly sourced coffee beans, made possible through supporting better working conditions for farm families and workers, and the promotion of sustainable crop growth.​

By 2025, NESCAFÉ® aims to reach this milestone globally. For the sustainability program, having thousands of farms across five continents monitored is quite a big task, however at this scale, doing the right thing can make a world of difference.​

working in a coffee farm

Why is soil health important? - The future of coffee is beneath our feet

When it comes to growing coffee, it’s all about the soil. Healthy soil not only helps make farms more productive, it helps to make them more sustainable. Healthy soil can capture carbon, requires less fertilizer, and is more resistant to the impacts of climate change. NESCAFÉ® helps several thousand farmers improve the health of the soil with regenerative agriculture.

Planting young coffee plants

In Australia, all of our NESCAFÉ® Blend 43, NESCAFÉ® Gold and NESCAFÉ® Coffee Mixes are made from 100% responsibly sourced coffee beans, made possible through supporting better working conditions for workers and the promotion of sustainable crop growth.


100% responsible sourced coffee

Variety makes the farm go round

It takes more than just coffee trees to grow good coffee. Promoting biodiversity is vital for healthy soil. In Thailand and Indonesia, coffee farmers plant betel nuts, peppers, chilies, and avocados. A greater variety of trees attracts a greater number of insects that pollinate fields and support local wildlife.

More shade reduces the need for herbicides and helps enrich the soil's organic matter through the additional leaves that are shed. Trees reduce carbon emissions, control soil erosion, recycle nutrients and protect watersheds. With more crops grown, farmers can sell more products and provide food for local families. This is all made possible thanks to the biodiversity that we encourage in farming practices.

Trees providing shade to coffee plants

A cup of coffee can change everything

At NESCAFÉ®, we want to be a force for positive change and we're proud to have made significant steps to source responsibly and deforestation-free, increase biodiversity, and improve soil health through regenerative agriculture. Now, when you enjoy NESCAFÉ®, you can feel even better knowing that your cup of coffee is supporting the coffee world a little better.

green coffee cherry

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